Jungle Scout is a phrase that might make you think of machetes and adventure. However, in a creative bit of naming, the Jungle is Amazon (the eCommerce business, not the rainforest).
Jungle Scout is a research tool for new and veteran Amazon sellers. But is it useful and easy to use? We answer that question in this Jungle Scout review.
incredibly convenient browser plugin
Extensive keyword database
Excellent customer support
30-day money-back guarantee
Can be slow to load
No free trial
What is Amazon Jungle Scout?
Jungle Scout is a web-based software built to grow your Amazon business. The tools cover the gambit of almost anything you need for Amazon research.
Back in 2019, Amazon-owned nearly 45% of the total eCommerce market. Much of these sales (about 50%) came from third-party sellers.
Amazon has nearly two million sellers worldwide, with millions more coming on each year. Jungle Scout’s solution is to simplify the research process, arguably the most important part of online sales.
Jungle Scout has been around since 2015, owned by eCommerce entrepreneur Greg Mercer. Since its inception, Jungle Scout has grown enough to include several offices and a few sister businesses.
Who is Jungle Scout best for?
Jungle Scout gears its products towards new Amazon sellers. However, existing Amazon sellers can get a lot of insight here.
Whether Jungle Scout is worth it comes down to this question:
Do you have a reliable source of product and keyword research that helps you dominate Amazon? If not, Jungle Scout might fill in a lot of gaps.
How much does Jungle Scout cost?
A Jungle Scout subscription has three different pricing plans:
Here’s a breakdown of each:
- Costs $49 per month (or $349 annually)
- Includes complete access to the browser extension
- One user license (no option for more seats)
- Review automation tool
- $69 /mo. (or $589 annually)
- Review automation with advanced features
- Can add more users ($459 per year per seat)
- Better historical product data and keyword data
- Advanced seller features
- $129 /mo. (or $999 annually)
- Track up to 1000 products (ASINs)
- Six users included (you can still add more at $459 /yr.)
- Two years of historic data
- Priority onboarding
You can also get several “suites” that provide specific services and educational features.
Below, you’ll see a breakdown of each one:
- Three-month plan
- One user
- Includes academy training courses
- Weekly live Q&As
- Priority onboarding
- Getting started checklist
- 90 days of historic product data
- One year of historic keyword data
- Six-month plan
- One seat
- Training courses
- Priority onboarding
- Same product/keyword data from start-up suite
Freedom Builder Bootcamp
- 12-month plan
- One seat
- Live coaching
- A one-year subscription to Jungle Scout Professional plan
- Bonus content and resources
- Training courses that update as Amazon changes
You can also get enterprise-level solutions if your business wants to use the Jungle Scout API and gain a more in-depth analysis.
Jungle Scout – Pros & Cons
- An incredibly convenient browser plugin works on Amazon.com (no seller account necessary)
- The product tracker provides detailed historical data to avoid seasonal or one-time products
- The keyword database is powerful and easy to use
- Excellent customer support team
- Provides training for new sellers through their academy
- Easily scalable for growing businesses
- Great for your Amazon FBA business
- Has a 30-day money-back guarantee
- Can be slow to load
- Expensive for some entry-level businesses
- Inventory management can be pretty overwhelming with higher numbers
- No free trial
- Listing builder sometimes produces a useless copy
Jungle Scout Features
Jungle Scout has an enormous range of features and products. But most people know the product for its web app and Chrome extension.
Jungle Scout Chrome Extension
The Chrome extension is where you will spend most of your time. Jungle Scout also has a Firefox extension, but the two are identical.
The Chrome extension works by integrating directly into Amazon.com. So, whether you are on a product page or a search engine results page (SERP) for Amazon, you’ll find this data:
- The product rank and name
- The brand (if applicable)
- How much does it cost
- It’s category
- The monthly sales it generates
- The likely revenue based on FBA data
- The number of reviews
- The average rating
- Whether Amazon or fellow third-party sellers offer it
The Jungle Scout extension also works for both visual and data-driven learning styles. This information easily translates to a chart without the need to export it.
Jungle Scout does a good idea of simplifying the best products by providing an opportunity score. The score goes from a scale of 1 to 10, with scores above 7 showing product potential based on demand, competition, and listing quality data.
You’ll find that the chrome extension has its limits, focusing on product viability. The Jungle Scout Web App comprises most of the other products it offers.
Jungle Scout Niche Hunter (Opportunity Finder)
The Jungle Scout Niche Hunter is now known as the Opportunity Finder. Based on its former name, you can imagine it’s ideal for finding products within your target niche.
This is part of the Jungle Scout Web App, meaning it’s built into your account dashboard after logging in.
On the far left you find a “Find Products” tab, with the Opportunity Finder being third from the top.
The finder allows you to filter your search by these areas:
- Different product categories (Appliances, Automotive, Baby, etc.)
- Average monthly units sold
- Competition level
- Average price (monthly)
- Niche score (a general 1 to 10 rating to determine the quality of the niche)
- Monthly search volume
- Keywords to include (and exclude)
- Whether you want to exclude top brands in the niche
Clicking the search button on the bottom right will show a table with products that meet your needs. You’ll want to combine this with historical data found in other tools for this to be useful.
Successful Amazon sellers can use this to gain incredible data. The tools integrate well with each other while not crossing over. This ensures you can create a process to decide on the best products.
Jungle Scout Product Tracker
The product tracker allows you to create a list of products to track product information. This information can come from your products, your competitor’s products, or a combination of the two.
To add these products to the list, you’ll want to use the database, which we will go through shortly. Here’s the data you get from the product tracker:
- Units sold
- Daily revenue
- Daily sales rank
- Average LQS (Listing Quality Score, which generalizes the quality of listings based on product descriptions, titles, and number of quality images)
- Average price, fees, and net
- Product rating (out of five stars)
- Review count (average)
- Product weight
- Amazon size tier
Pay close attention to the weight and size tier, as those can make a major difference in how much you spend on fees.
New Amazon sellers should stick with lightweight and easy-to-ship items.
Jungle Scout Product Database
The product database is like the opportunity finder. However, the database focuses on products that meet specific criteria, not overall niches. Regardless, the two tools have a bit of crossover.
What makes this one unique is that you can focus on products that hit specific product size tiers and seller types. For example, if you don’t want to spend a boatload on shipping costs, you would avoid the “oversize” product tier.
When focusing on seller types, you have three options:
- Amazon FBA sellers (those who are third-party sellers by having Amazon handle their logistics)
- FBM sellers (those who handle all of their own warehousing and shipping)
- Amazon (sold directly by Amazon)
Amazon will always prefer itself, making it impossible to compete with any listing that includes Amazon.
You’ll find that Amazon prefers FBA sellers over FBM sellers as well (because typically Amazon fulfillment centers ship things faster than average people).
There are other filters that focus on the minimum and maximum areas. For example, if you want to focus on products that sell between $20 to $50, you can do that. Here are some other filters:
- Net (how much you can earn after fees)
Like other product-finding tools, you can also sort by specific product niches and keywords.
Inventory Manager and Supplier Database
The inventory manager is a unique aspect, as similar tools don’t always offer it. What makes the manager unique is the ability to order based on specific time frames.
This allows you to more easily track when you run out and schedule based on those limits. You can also choose to order higher days of supply to last longer.
Among Jungle Scout tools, this one stands out. However, it might not always know about unique buying circumstances.
The inventory manager ties heavily to the supplier database, which allows you to find verified suppliers and manufacturers.
The supplier database tools allow you to find suppliers based on the ASIN (Amazon Standard Identification Number). The ASIN is how Amazon identifies its products as unique to each other.
When you put this information in, the tool finds suppliers of the product. From there, you can find out how much it costs and make an offer based on the verifiable details.
You’ll still have to contact them yourself, but you can save pricing quotes to track your options. Jungle Scout offers no direct integration with specific suppliers, but it is still a handy tool.
Jungle Scout Keyword Scout
The keyword scout is another incredibly handy feature for its users. The tool allows you to find suitable Amazon keywords and even take your competitor’s keywords.
The keyword research tool starts by allowing you to find keywords through a simple search system.
This tool is useful, as it provides a list of potential long-tail keywords to make your customer’s search more relevant.
Competitor research tools also allow you to see how your competition ranks for keywords. It might help you identify underutilized keywords. If you are still an early seller, keywords can also help you come up with product ideas.
You can also see historical search volume, which allows you to change your targeted keywords throughout the season. While advertising is still important, Amazon SEO (Search Engine Optimization) is one way you can save money.
The Amazon listing builder is another handy feature that works well with keyword research. The tool lets you optimize your product pages to rank higher on Amazon.
You can choose to draft a new listing, optimize a current listing, or start with an ASIN. You’ll want to put in the target keywords, ideally researched through the keyword scout tool.
What’s interesting about this tool is that it creates features automatically, building from AI generation. There are many weaknesses that come with AI-generated content. So, you might end up with features that have nothing to do with what you offer.
Customer Reviews Automation
Another tool you get from purchasing Jungle Scout is automatic review requests. This can be handy for adding a bit more frequency to requesting customer reviews. Jungle scout reviews are usually more frequent than Amazon’s standard offering.
Amazon technically offers a free alternative to this tool through Seller Central (the Amazon Dashboard). Sometimes, you might have to click the “request a review” button.
JS also states that this follows Amazon’s Terms of Service. While it follows this on paper, you want to double-check your Amazon profile doesn’t send similar reviews. Amazon sees duplicate reviews as potential harassment.
This review tool is a better alternative to Amazon, as it does systematically send reviews (not randomly). So there is some improvement to the free tool. So, if you want to bring your product from “only a few reviews” to many, this might help.
Numerous Analytics Tools
Jungle Scout offers many analytical tools to help you boost your seller rank. Here is a list of the most helpful tools:
- Rank Tracker
- Advertising Analytics
- Category Trends
- Product Tracker
We’ve already gone through the product tracker as it integrates with the product database. Instead, we will focus on the three other tools on this list:
The Rank Tracker focuses on comparing keyword performance. So, if you want to see how your product fares with historical data, this can be handy. You can also annotate these changes on your line graphs to track the reasons a product dropped.
The Advertising Analytics tool allows you to track the performance of PPC campaigns. This is like how Amazon’s internal PPC system works. However, it helps to integrate this with your current system.
The Category Trends Tracker focuses on the top 100 products of any product category. Since there are many sub-categories, it can help you with idea generation of new products. So, for product research, it can be a pretty handy tool.
Is Jungle Scout Accurate?
If you read the Jungle Scout blog, you’ll find that they claim to be 84.1% accurate. As you might imagine, there are some situations no product research tool can predict.
For example, the estimated monthly sales figure comes from the number of people searching. As a new seller, it’s challenging to get into these areas.
Because Jungle Scout calculates much of this based on historic data, there is evidence in what they say. You can rely on its information, but like most things, always have a plan just in case your new release isn’t a successful product.
Promotional Campaign Manager
The promotional tools allow you to set up product promotions and discounts. Once again, this comes with the free resources Amazon makes available to its users. While this can help your product ranking, it isn’t the main selling point of this tool.
As another feature of the web app, this tool allows you to create a coupon code. This code is usable on whatever Amazon product you want. You can set times for the promotion, input your product list, and produce a general description.
Through this system, you can easily pick who gets the discount (and who doesn’t). So it’s handy if you don’t want to switch screens, but the promotion tool through Amazon is just as useful.
Jungle Scout Academy
Taking a quick Jungle Scout tutorial might help you better understand the platform. There are plenty of free tutorials on YouTube, but the built-in tutorial is also pretty handy.
The handiest tutorial is the Bootcamp, which comes with a free year of Jungle Scout Professional. However, few new sellers have $1000 to drop on tutorials. So most people will take the free included option.
Is Jungle Scout easy to use?
Jungle Scout is a great tool for any Amazon seller. But, is it easy to use? Yes and no.
The Jungle Scout chrome extension is incredibly easy to use. It’s a great start to your Amazon FBA journey because you can use it without a selling account. So if you want to get your feet wet and get a bit of behind-the-scenes details, it’s great.
The web app is mostly easy to use. Research tools and analytics tools provide clear data and actionable steps to take. It only starts becoming an issue once you get into large product counts.
The inventory manager is bad with this, as having too much stuff on screen can be a big issue. However, outsourcing this once you make money in your Amazon business can help.
Jungle Scout users – what do they say about it?
Public Jungle Scout reviews tell us they have incredibly high customer service marks. They have a 4.7 out of 5, which is pretty good considering they have nearly three thousand reviews.
The company is also very responsive to customer complaints on this platform. So if issues come up, JS has no problems taking ownership of their problems.
Most people complaining on this platform talk about customer support delays. Otherwise, you might see complaints about the web app’s long loading times. There are also some complaints regarding data accuracy, but those are not as common.
Is Jungle Scout Worth The Money?
Jungle Scout is an insane product research tool that has an overwhelming amount of information. It’s best to take it in small steps so as not to overwhelm yourself.
But is Jungle Scout worth the money?
Short answer: yes.
JS has all the tools you need to get started as an Amazon seller. Despite some decisions to duplicate existing Amazon services, most of these tools are fresh. You’ll find something to help your business grow from selling just a few units to thousands with enough effort.